Crm Fundamentals
Editora: Apress
Autor: Scott Kostojohn - Brian Paulen
Ano: 2011
Idioma: Português
Tipo: Usado
brochura conservada formato 19x24 tendo 232 páginas livres de riscos ou grifos.crm fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (crm) initiatives. it provides an introduction to crm and how it delivers value to organizations, and describes the process to build and execute a crm roadmap successfully-including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial crm implementation, and maintaining and evolving the program over time.inform